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BP's : 반즈앤노블이 누크 판매에 결단을 내렸다. 더이상 현 상태로는 승산이 없다는 생각이 들었는지 누크를 구입하는 고객에게 315달러에 달하는 무료 전자책을 제공하기로 한 것이다. 
 무료 전자책을 받을 수 있는 대상은 누크나 누크 컬러를 구입하는 고객들이다.

아쉽지만 반즈앤노블은 이번에도 이 전략에서 실패할 것으로 보인다. 반즈앤노블이 제공하는 전자책은 본체를 넘어서는 가격이기는 하지만, 고객들이 전자책을 선택할 수 있게 하는 것이 아니라 자신들이 정한 전자책을 미리 2GB 마이크로SD카드에 넣어서 제공하는 형식이다. 

 아이패드나 다른 태블릿이 등장하면서 전자책 단말기 경쟁력이 급속히 떨어지고 있다. 불과 1년전만해도 40만원 전후였던 전자책 단말기 가격은 10만원대로 떨어졌다. 아마존 킨들 3세대 경우 119달러면 구입이 가능하다. 

 그러면 태블릿 때문에 전자책 단말기는 멸종되는 것일까? 현재 기술력과 가격 수준이라면 태블릿과 경쟁에서 지속적으로 열세를 보일 것이다. 주도권 자체는 스마트폰과 태블릿으로 넘어갔다.

 하지만 전자잉크가 가지고 있는 장점도 분명히 있다. 눈이 편안하고, 배터리 사용시간이 아주 길다. 느린 반응성을 개선하고, 가격을 좀 더 낮춘다면 태블릿과 다른 사용자 또는 태블릿 + 1을 원하는 사용자를 끌어들일 수 있을 것이다. 누크 경우에는 킨들과 비교해 경쟁력이 크지 않고, 아마존이 다음세대 킨들을 어떻게 내놓을지 궁금하다. 

현재 가지고 있는 전자책단말기를 볼 때, 다른 기능을 좀 더 줄이고 더 가벼웠으면 하는 생각이다. 아이패드로 책을 읽기에는 너무 크다. 

누크컬러는 아직 써보지 않았는데 반응성이 여전히 느리다고 한다.  흑백 누크 2세대가 궁금하다. 

http://www.barnesandnoble.com/nook/index.asp

반즈앤노블 보도자료 전문

Barnes & Noble Invites Customers to See for Themselves Why Critics Call NOOK™ Devices the Best Reading Devices on the Market

Customers Who Bring Their Old eReader to a Barnes & Noble Store to
Compare and Upgrade to NOOK Receive 30 Free NOOK Books™ Worth $315

New York, New York – June 30, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, is inviting customers to experience what the critics and millions of customers are raving about: the company's award-winning, bestselling line of NOOK reading devices. Beginning July 1, bring any eReader into a Barnes & Noble bookstore to compare and upgrade to a NOOK device and receive an instant NOOK Book collection – 30 free digital titles valued at $315. The limited-time NOOK upgrade program is offered with purchase of any popular NOOK device including The All-New NOOK and NOOK Color Reader's Tablet™.

Beginning Friday, while supplies last, customers will receive a free, 2GB microSD card loaded with 30 NOOK Books – from cooking and lifestyle to classics and reference – when they show a bookseller their old device and purchase the NOOK reader that best suits them. Book lovers of all ages will love The All-New NOOK, The Simple Touch Reader™, which dozens of leading reviewers have praised as the best dedicated reading device on the market. The easy-to-use, ultra-light, portable 6-inch eReader features a simple, immersive experience with a full-touchscreen and the most-advanced E Ink® Pearl display, the longest battery life in the industry with an incredible two months on a single charge and the most social reading experience ever with NOOK Friends™ - all for just $139.

For customers who love to read everything in color with the added convenience of key tablet features, NOOK Color Reader's Tablet offers what critics have proclaimed the best value on the tablet market at just $249. The award-winning device is sleek and portable, and features a stunning 7-inch color touchscreen ideal for reading a wide variety of content including books (some enhanced with in-page video), immersive children's picture books with the exclusive AliveTouch™ technology, an expansive collection of full-color, interactive magazines plus newspapers, and more. NOOK Color now delivers customers' most-requested tablet features with a wide selection of high-quality NOOK Apps™ to play, learn, organize and explore, built-in e-mail to stay connected, and an enhanced Web experience. Both NOOK devices connect via Wi-Fi® to Barnes & Noble's expansive collection of more than two million digital books, periodicals and more, and offer customers access to even more free and exclusive content while visiting any of Barnes & Noble's more than 700 bookstores.

"Both The All-New NOOK and NOOK Color Reader's Tablet are best-in-class according to the industry's leading reviewers and millions of devoted NOOK customers. We are confident that side-by-side comparisons with other eReaders will show NOOK products to be the superior choice," said Jamie Iannone, President of Digital Products, Barnes & Noble. "We invite reading lovers to visit their neighborhood Barnes & Noble bookstore to see, hold and touch our innovative NOOK products and encourage them to upgrade their reading experience while kicking off their collection with a limited-time bonus of 30 free NOOK Books."

The 30 digital books represent a variety of genres including Cooking, Kids, Classics, Humor, Lifestyle, Fiction, Sports, History, True Crime and Reference. Some of the free titles include: The Good Housekeeping Cookbook, Cristina Ferrare's Big Bowl of Love, Creating Your Best Life, Glory in the Fall: The Greatest Moments in World Series History, 21st Century Crossword Puzzle Dictionary, My Boyfriend Wrote a Book About Me and timeless favorites including Secret Garden and Robinson Crusoe. Learn more about this program at www.nook.com/thebest.
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