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[BP/IT] 반즈앤노블 누크에 315달러 상당 전자책 30권 전자책 무료 제공

by bruprin 2011. 7. 3.

BP's : 반즈앤노블이 누크 판매에 결단을 내렸다. 더이상 현 상태로는 승산이 없다는 생각이 들었는지 누크를 구입하는 고객에게 315달러에 달하는 무료 전자책을 제공하기로 한 것이다. 
 무료 전자책을 받을 수 있는 대상은 누크나 누크 컬러를 구입하는 고객들이다.

아쉽지만 반즈앤노블은 이번에도 이 전략에서 실패할 것으로 보인다. 반즈앤노블이 제공하는 전자책은 본체를 넘어서는 가격이기는 하지만, 고객들이 전자책을 선택할 수 있게 하는 것이 아니라 자신들이 정한 전자책을 미리 2GB 마이크로SD카드에 넣어서 제공하는 형식이다. 

 아이패드나 다른 태블릿이 등장하면서 전자책 단말기 경쟁력이 급속히 떨어지고 있다. 불과 1년전만해도 40만원 전후였던 전자책 단말기 가격은 10만원대로 떨어졌다. 아마존 킨들 3세대 경우 119달러면 구입이 가능하다. 

 그러면 태블릿 때문에 전자책 단말기는 멸종되는 것일까? 현재 기술력과 가격 수준이라면 태블릿과 경쟁에서 지속적으로 열세를 보일 것이다. 주도권 자체는 스마트폰과 태블릿으로 넘어갔다.

 하지만 전자잉크가 가지고 있는 장점도 분명히 있다. 눈이 편안하고, 배터리 사용시간이 아주 길다. 느린 반응성을 개선하고, 가격을 좀 더 낮춘다면 태블릿과 다른 사용자 또는 태블릿 + 1을 원하는 사용자를 끌어들일 수 있을 것이다. 누크 경우에는 킨들과 비교해 경쟁력이 크지 않고, 아마존이 다음세대 킨들을 어떻게 내놓을지 궁금하다. 

현재 가지고 있는 전자책단말기를 볼 때, 다른 기능을 좀 더 줄이고 더 가벼웠으면 하는 생각이다. 아이패드로 책을 읽기에는 너무 크다. 

누크컬러는 아직 써보지 않았는데 반응성이 여전히 느리다고 한다.  흑백 누크 2세대가 궁금하다. 


반즈앤노블 보도자료 전문

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Customers Who Bring Their Old eReader to a Barnes & Noble Store to
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